Camille Delaquise X Bluethumb

Revolutionizing the Art World: The Story of Bluethumb

Camille Delaquise is now on check out her original art here If you don’t know what Bluethumb is read below to find out more. Camille Delaquise’s art prints are available direct from us just click on art above but if you are more interested in owning an original Bluethumb is the place to buy it.

In 2012, brothers George and Edward Hartley embarked on a groundbreaking venture, founding Bluethumb—an online gallery that defied conventional wisdom by allowing artists to sell directly to collectors over the internet. Initially met with skepticism, their vision soon proved its worth, revolutionising the art market and empowering artists in unprecedented ways.

Reflecting on Bluethumb’s early days, George Hartley recalls the doubters who questioned the feasibility of selling art online. “Back in 2012, people were still arguing about whether you could sell shoes online,” he muses. “But we believed in the potential of online platforms to democratise the art world.”

Despite initial skepticism, Bluethumb quickly gained traction, defying expectations with each milestone. Within a year, collectors were proving naysayers wrong by purchasing artwork sight unseen, shattering preconceived notions about online art sales. The platform’s success only accelerated during the COVID-19 lockdowns, as art lovers turned to online channels for solace and inspiration.

Today, Bluethumb stands as a testament to the power of innovation and perseverance. With over $306 million worth of art from 20,000 Australian artists, the platform has become a hub of creativity and connectivity. Its recent expansion into the United States promises even greater opportunities for artists to reach global audiences.

Central to Bluethumb’s ethos is a commitment to transparency and accessibility. Unlike traditional galleries with opaque pricing structures, Bluethumb empowers collectors with clear information and a welcoming atmosphere. With a modest commission of 30%, lower than industry standards, the platform ensures that artists receive fair compensation for their work.

With its unwavering focus on customer experience, data-driven curation, and commitment to ethical practices, the platform continues to push boundaries and redefine the art market. As it looks towards the future, Bluethumb remains dedicated to empowering artists, inspiring collectors, and enriching lives through the transformative power of art.

In the ever-evolving landscape of the art world, Bluethumb stands as a beacon of innovation and possibility—a testament to what happens when vision meets opportunity. As George Hartley reflects on the journey so far, one thing is clear: the best is yet to come.